I guess most of us have signed up for a loyalty card scheme or two. I known I collect lost of free coffees from Nero and a few independent coffee shops. But as a small independent retailer at events, show and markets a stamped loyalty card does not give to access to that customer, you just hope they will keep coming back.
I have just come across a possible loyalty scheme that may work for the chilli products retailers.. It is called Scrummy. I would like to know if anyone has used it yet. If so would you be interested in sharing your experience.
The Upton Cheyney Chilli Festival is an event not to be missed. It is packed with family-friendly entertainment and live music as well as one of the best stocked Chilli Market Places you will find at any UK event.
If you know Alex Duck, one of the organisers, you will know that the Cider will be flowing in both the farmyard and festival arena. There is also the UK Chilli Cook-Off Competition where you could win a trip to Las Vegas and if you are feeling brave you can take part in the Chilli Eating Competition organised by the Clifton Chilli Club
This year the world famous Wurzels (Sunday) and Sicknote Steve (Saturday) will appear on the stage and there is even a new alternative music and Comedy tent.
What makes this festival so special is that you can camp on the site (Booking essential) and on the Saturday night there is the “Party In The Barn” which if you want to go also needs to be booked ASAP as ticket disappear as fast as pints of cider near Alex.
As your no doubt aware the Reaper is currently world number one on the old faithful Scoville scale with a whopping peak of 2.2 MSHU OUCH! I say currently as the word on the chilli street is that Ed Currie has hatched, made, bred or somehow made a deal with the devil to come up with something potentially hotter? Crazy mudder that one.
Anyway, any product with Reaper in generally gets peoples attention especially amongst the sadistic bunch of people who love pain with their food, or as we call ourselves, chilliheads. So when I was given a jar of Mr Vikki’s King Reaper Pickle I was pretty excited, but at the same time worried.
Worried as I have tried several of Mr Vikki’s products that are made to be hot and that is exactly what they are. Explosive heat levels as well as mild products so he covers all angles and covers them extremely well. And this 110g jar looks fairly aggressive with his usual yellow and red labelling which is accompanied by the logo from the Devon Chilliman as this is where the reapers have come from. Behind the label lurks a rich oily red pickle with flecks of seeds and flesh of pods. And the smell is reminiscent of an Indian restaurant which for me is always a plus. The ingredients are pretty impressive also showing a whopping 50% of this is made up of Superhots and reapers……
Ingredients: Red Jalapenos 30%, UK Superhots 35%, Carolina reaper chillies 15%, Rapeseed oil, Vinegar, Garlic, Salt, Mustard and spices.
Jar kindly provided by The Devon Chilliman
And on that note I shall let the video do the rest of the talking. So until next time guys, if it burns going in, it will burn coming out.