Limited Edition – Heinz Tomato Ketchup Blended with Indian Spices

by Hot Juan on May 22, 2012 · 0 comments

in Product Reviews

Heniz Tomato Ketchup Blended with Indian Spices

Heniz Tomato Ketchup Blended with Indian Spices

During a visit to the supermarket we picked up a bottle of a limited edition product from Heinz, we have seen them trying to expand the brand with versions of their flagship ketchup before, some have been very interesting, other have not been around long.. I am not expecting this one to be a hot product, they don’t even list chillies in the ingredients, but it was worth a go.

Heinz is the leading brand in Tomato ketchup sales with over 650 million bottle sold around the world each year,  in the UK it accounts for about £170 million in sales. The Heniz bottle is iconic and this version is supplied in that famous glass bottle, but with a orange label with gold trimmings.

On popping the lid you can smell the cumin and coriander which is accompanied by that smell that only seems to come from Heinz, somehow they manage to get smell ingrained into us from an early age, from then on only Heinz will do.. (Well almost).

Ingredients: Tomatoes (132g per 100g Ketchup), Spirit Vinegar, Sugar, Salt, Cumin (1%), Coriander (1%), Onion Powder, Spices, Roasted Garlic Extract.

The flavour is instantly again instantly cumin and coriander, not over powering, I found the cumin faded first leaving a very present coriander after-taste. the sauce is thick, another Heinz trademark, if there is any chilli in there is it beyond my abilities to find it, I also found the added spices lost more of the tomato flavour than I expected.

I think I was hoping for a bit of warmth from this even though I had read the ingredients list, this is a very middle of the road product, the flavour is nice, but not inspiring. It would be great to see Heinz bringing out some slightly more hardcore products, nothing killer heat, but they need to be a bit more adventurous ( I am sure that like me you have added some chilli sauce to your Ketchup more than once).

A very enjoyable alternative to the normal Tomato Ketchup and at just £1.49 for a 343g bottle you are not going worry about the cost. I liked the redesign of the label to include the elephant and the extra touches around the neck label, I don’t suspect I will be adding it to my general shopping list and it may not be around for long.


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