When I first picked up this sauce, it had that quality feel about it, the square bottle is heavy and solid, and the contents looks thick and colourful, the labels are informative and well produced.
When you open the bottle, it smell of tomatoes sauce, but don’t take this as a negative, it is very pleasant. As I write this I am dipping pieces of bread in to the sauce, it is hard to stop, I love this sauce, it is warm, tasty with a big heap of tomato and a hint of soy and garlic. If it was a choice between this and the over sweet sugar packed dipping sauced peddled by the supermarkets, then Mr Singh’s wins hand down very time.
Tomatoes, Red Chillies, Brown Sugar, Soy-Sauce, Salt, garlic and Vinegar.
Mr Singh’s is a family firm based in London started over 25 year ago as a private catering firm providing authentic Punjabi (north Indian) food with a Kenyan twist, this has developed in to a successful restaurant and catering business.
The sauce is a labour of Love for Mr Singh and was inspired by living in Kenya and India, it will not to kill the consumer, but is hot enough for most, and is not to sweet and sticky, Mr Singh has found a unique place in the market as a grown up dipping sauce.
The sauce is backed by a web site that provides information and recipe ideas. This site should be used as an example to other UK manufacturers to show them what you need to do to engage with your customer.
This is a sauce I will be buying again and again, at £2.50 per bottle it is a bargin. You can purchase this sauce at Mr Singh’s online store you can find a list of stockists on there web site.
This sauce is in the running to be one the first sauces to get an “UK Scoville Award”, as an excellent all-round sauce, it has ticked all the boxes, a great sauce, well packaged and marketed.